Alesha Dixon and The Weight Watchers UK
Alesha Dixon new pop anthem was created having the Weight Watchers UK as partners.
Real members of the Weight Watchers UK program participated in the video “Do it Our Way”. No actors were used.
Personal stories are mentioned in the song. Sentences like “I used to be so boring, staying in bed all morning. No longer I’m the one who’s letting me down. Now I’m proud and stepping out of the house.” are true sentences said by a program participant.
All the Weight Watchers members that show up on the video said they would never have the courage to do so, if they hadn’t participated in the program and lost weight.
The “Do it Our Way” pop video TV ad shows true confident people that went through the process of weight loss and that are now living a new life. Let’s watch the video.
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